抖音电商被很多人误解为它只是把一个视频放在抖音上面，或者是利用抖音引流来做微商。
<span data-shimo-docs="[[20,"“运营应该如何弯道超车？”","0:"%23565656"|27:"12"|31:2"],[20,""],[20,"“怎样成为更值钱的运营？”","0:"%23565656"|27:"12"|31:2"],[20,""],[20,"“xxxx”","0:"%23565656"|27:"12"|31:2"],[20,""],[20,"当我看到这些问题的时候，我第一反应就是：当然是学习用户增长啦！","0:"%23565656"|27:"12"|31:2"],[20,""],[20,"为什么这么说呢？","0:"%23565656"|27:"12"|31:2"],[20,""],[20,"随着互联网进入下半场，人口红利逐渐消失，","0:"%23565656"|27:"12"|31:2"],[20,"获客成本随之越来越高，","0:"%230e80cd"|27:"12"|31:2|8:1"],[20,"甚至高到连大厂都快扛不住了……","0:"%23565656"|27:"12"|31:2"],[20,""],[20,"阿里线上获客的成本翻了六倍，京东的获客成本翻了1.5倍，趣头条用户获取成本增加了 8 倍，百度的流量获取成本增长了 41%。","0:"%23565656"|27:"12"|31:2"],[20,""],[20,"几乎所有企业都面临着一样的问题：用户拉新越来越难。","0:"%23565656"|27:"12"|31:2"],[20,""],[20,"在这种趋势下，不管是拼多多、趣头条、腾讯等大厂，还是中小创业公司，","0:"%23565656"|27:"12"|31:2"],[20,"大家对用户增长产生了极大的需求，接近于曾经极其火热的新媒体。","0:"%23565656"|27:"12"|31:2|8:1"],[20,""],[20,"极低的人才供需比例，让用户增长变得的非常“高薪”！","0:"%23565656"|27:"12"|31:2"],[20,"普通的用户增长，年薪 10万+ 是非常轻松的；如果是总监级别，年薪能够达到 40-70 万。","0:"%230e80cd"|27:"12"|31:2|8:1"],[20,"","7:3|linespacing:"150""],[20,"（图）"],[20,"有增长能力的人，一定是未来几年最值钱的。","8:1"],[20,"壹"],[20,"","32:2"],[20,"不过，很多刚刚接触用户增长的同学总是容易陷入一个误区，认为裂变就是增长。甚至有一些做了很久增长的同学，到现在都还是只会按照裂变的套路做增长。"],[20,"","7:3|linespacing:"150""],[20,"在这里我想说，"],[20,"裂变≠增长，","0:"%230e80cd"|27:"12"|31:2|8:1"],[20,"你看这些大厂花高薪聘请用户增长时，没有一条岗位职责是要求做裂变的。","27:"12"|31:2"],[20,"","7:3|linespacing:"150""],[20,"","7:3"],[20,"（图）"],[20,"","7:3"],[20,"把裂变当作增长的同学，是在给自己挖坑，把自己的路越走越窄。","27:"12"|31:2"],[20,"","7:3|linespacing:"150""],[20,"既然裂变不是增长，那到底什么才是真正的用户增长呢？企业高薪热招的增长到底需要会些什么？","27:"12"|31:2"],[20,"","7:3|linespacing:"150""],[20,"“以技术和数据为工具，从更高的高度和更刁钻的角度，整合业务发展的关键因素，高 ROI 的达成业务目标。","27:"12"|31:2|8:1"],[20,"”","0:"%239a9a9a"|27:"12"|31:2|8:1"],[20,"","7:3|blockquote:true|linespacing:"150""],[20,"","7:3|linespacing:"150""],[20,"这是来自今日头条的增长官在《运营高手们必学的用户增长》课程中给到的增长定义，没有“裂变”这个词。","27:"12"|31:2"],[20,"","7:3|linespacing:"150""],[20,"这里最关键的一个观点是","27:"12"|31:2"],[20,"“高ROI的达成业务目标”，","0:"%230e80cd"|27:"12"|31:2|8:1"],[20,"为了便于大家理解拿拼多多的增长岗位为例，你会发现只要是可以把投放 ROI 提高，你就是它认可的增长。","27:"12"|31:2"],[20,"","7:3|linespacing:"150""],[20,"（图）"],[20,"","7:1"],[20,"拼多多用户增长JD","0:"%23888888"|27:"9"|31:2"],[20,"","7:1"],[20,"","7:3|linespacing:"150""],[20,"贰"],[20,"","32:2"],[20,"那么，应该怎么做才能成为企业认可的高薪增长官呢？怎样才能实现“高 ROI 地达成业务目标”呢？","0:"%23565656"|27:"12"|31:2"],[20,"","7:3|linespacing:"150""],[20,""],[20,"在这里给大家分享一条公式：","0:"%23565656"|27:"12"|31:2"],[20,"产品价值=用户量×用户价值。","0:"%230e80cd"|27:"12"|31:2|8:1"],[20,"","7:3|linespacing:"150""],[20,"用户增长，关心的不该只是用户量，其实还有单个用户的价值。","0:"%23565656"|27:"12"|31:2"],[20,"","7:3|linespacing:"150""],[20,"在当下人口红利消失、用户增长越来越难的情况下，用户精细化运营显得更为重要，减少用户流失，提升用户转化率，可以省去高额的拉新成本。","0:"%23565656"|27:"12"|31:2"],[20,"","7:3|linespacing:"150""],[20,"如果你对用户增长的理解还只是停留在裂变，如果你想要成为高阶、值钱的用户增长，却苦于不知道如何突破。那么，你一定不要错过我们的《》课程。","0:"%23565656"|27:"12"|31:2"],[20,"","7:3|linespacing:"150""],[20,"第 7 期用户增长训练营即将开始，","0:"%23565656"|27:"12"|31:2|8:1"],[20,"学习周期为","0:"%23888888"|27:"12"|31:2"],[20," 6 月 17 日 – 6 月 27 日。","0:"%23ff6827"|27:"12"|31:2|8:1"],[20,"扫描下方二维码报名，加入本期技能训练营。","0:"%23888888"|27:"12"|31:2"],[20,"目前仅剩 23 个名额。","0:"%23565656"|27:"12"|31:2|8:1"],[20,"","7:3|linespacing:"150""],[20,"","7:1|linespacing:"200""],[20,"","7:1|linespacing:"150""],[20,"↑↑","0:"%23888888"|27:"14"|31:2"],[20,"","7:1|linespacing:"150""],[20,"适合人群","0:"%23ff6827"|27:"14"|31:2|8:1"],[20,"","7:1|linespacing:"150"&quo
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